During the last decade we have been trying to experiment in our work, as we believe, first, that publiahing books is above all a cultural work (and only in one aspect – an economic activity), and because we think that the meaning of a cultural work is to be a patient effort of expanding the boundaries of freedom. And we believe the experiment is the best way towards breakthroughs in this direction.
We experiment practically with new ways of presenting our books to the public, as well as of “luring” new publics. We mainly try to involve them into being active participants (and not only passive audiences), at least as far as our book launches are concerned.
One of the ways we prefer to work together with our important readers – i.e. the students in human and social sciences – is to involve them in creating booktrailers together.
We have successfully implemented several experimental projects of creating booktrailes: In 2014-2015, a number of students, experts, consultants took part in thus experimental process. Here are their names (in alphabetic order): Angel Ivanov (student), Antoaneta Koleva (our director and the initiator of the experiment), Assya Zaharieva (student), Veryna Petrova (expert educational projects), Veronika Varcheva (student), Vessel Tzankov (consultant, Bulgarian National Radio), Gabriela Dineva (student), Gabriela Russinova (student), Katerina Georgieva (student), Lidia Kondova (student), Nikolay Dulgerov (student), Raya Raeva (student), Slavi Siryanov (student), Stanimir Stoyanov (student), Yavor Stoilov (student), Yana Levieva (consultant, book designer, teacher at the National Academy of Fine Arts) and many friends.
The project was partially financed by the National Fund Culture.
Some booktrailers created by students:
Booktrailer of: Harmuth Rosa’s book Acceleration (published in Bulgarian by us in 2015):
Public Premiere: 17.09.2015. Authors: © Yavor Stoilov (then BS student in European Studies at Sofia University), © Slavi Siryanov (then BA student in Philosophy, MA of European Studies, at Sofia University), © Angel Ivanov (then Sociology student at New Bulgarian University).
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Booktrailer of Sigmund Freud’s book The Wolf Man. The History of an Infantile Neurosis (published in Bulgarian by us in 2013)
Authors: © Gabriela Rusinova (then MA student in Philosophy at Sofia University), © Lidia Kondova (then Ph.D. student in History of Philosophy at Sofia University).
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Booktrailer of Sigmund Freud’s book The Wolf Man. The History of an Infantile Neurosis (published in Bulgarian by us in 2013).
Authors: © Gabriela Dineva (then BA student in of Philosophy, University of Plovdiv), © Veronika Varcheva (then BA student in Book publishing, Sofia University).
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Booktrailer of the book by Gilles Deleuze and Felix Guattari One Thousands Plateaus. Capitalism and Schizophrenia 2 (published in Bulgarian by us in 2009).
Authors: © Stanimir Stoyanov (then BA student in philosophy, Sofia University), © Katerina Georgieva (then BA student in cultural studies, Sofia University).
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Booktrailer of the book by Gilles Deleuze and Felix Guattari One Thousands Plateaus. Capitalism and Schizophrenia 2 (published in Bulgarian by us in 2009).
Authors: © The group of participants in the pilot project, with the special support of Vessel Tzankov (Bulgarian National Radio) and Antoaneta Koleva, idea (our director and translator of the book).
Special thanks toto the Canadian artist © Mark Ngi who allowed us to use his drawings.